Heroes is a company for extraordinary talent. A company that does amazing things that makes the digital future for their clients happen. Heroes asked us to help them create awareness around the implementation of artificial intelligence in business, in an inspiring and unique way.
Together with our client Heroes we created a storytelling universe where our main character Frank meets an AI assistant named Zoey – who changes his way of working like never before. We decided on a fictional format because we believe that audiences prefer to watch something fun rather than something informative. This only works when you neatly place the brand's message in the subtekst of the content.
By doing this, we were able to give the audience a fun experience and convey the brand's message. The campaign consists of a total of 9 videos that all contributed to this fictional universe.