OHV started a new label called Fresh Funds, where they were looking for a campaign that would promote investments in local companies in The Netherlands.
The result was a campaign consisting of 9 videos. The concept entailed a little girl who takes matters in her own hands by investing in local companies to achieve her goal of buying a new scooter. We used this metaphor to speak more to families and to emphasize the local character of thhe brand. We edited a main video and several cut downs for their online marketing.